My Story

IMG_6646Howdy! I’m Erica Ryberg, a PSYCH-K facilitator and writer living in Prescott, Arizona. If you’re curious about how I came to do what I do, feel free to read on.

My career has spanned a variety of disciplines. I studied biology as an undergrad, and after graduation, worked in emergency medicine for five years, finishing out as a paramedic with Albuquerque ambulance.

I left that career with a sense that I wanted to be more creative in my work, and almost immediately got my wish with a year-long post as a science teacher at charter high school. During that year, I discovered a passion for writing, and dropped everything to pursue it. It was a little like a quickie marriage that somehow took. Ten years later, I had published hundreds of articles, worked as a journalist, established a regional news magazine, and at last, landed a job as a technical writer at in Seattle, Washington. I had help along the way, most notably from Tracy Cooke, a PSYCH-K practitioner whose gentle, unflagging optimism and creativity helped me get past my blocks and program my subconscious mind to take me down paths far beyond anything I could have consciously imagined.

Last year, while still working for Amazon, I became a PSYCH-K facilitator myself. Since then, I have completed advanced and professional training and attained a place on preferred affiliate list on the official PSYCH-K website.

It is my great joy to serve in this manner: What a pleasure it is to see people do well! While practicing, I use my career-honed interviewing skills to help clients clarify what doing well means to them and my planning and subconscious hacking skills to help them get there. People who work with me report this process is quite helpful and feels very natural and authentic. If this sounds like something you’d like to experience, or if you just would like to know more about PSYCH-K, you can contact me at or  928-308-7650 (text and voice are both great).


Erica Ryberg


Are you pulling against the locomotive that is your subconscious? I help self-aware professionals get off the white-knuckling, try-harder track and make fast and lasting gains in their work and lives.

To schedule an appointment, call/text 928-308-7650, email or just fill in this handy form:


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